Archive for September, 2011

Download the White Paper and Watch the video highlights(2 Comments)

Download a copy of our White Paper from the Future of Critical Illness event, which pulls together key observations on the market, and recommendations from the panel and the audience, plus some key quotes to serve as a basis for further discussion.

 (30th Sep, 2011)

Lessons from Selling The Big Issue(2 Comments)

How often have you actually stopped and bought a copy of the Big Issue? I have to admit that for me, it is extremely rarely. It’s not that I don’t support the concept behind the magazine and the good job it does helping the homeless to help themselves.

 (23rd Sep, 2011)

Critical Illness Summit a great success(1 Comment)

Our recent event on the Future of Critical Illness stimulated a healthy and at times heated debate, and uncovered numerous strategic ideas on how the industry could tackle the issue of declining sales.

 (21st Sep, 2011)

Social media will generate new business….. eventually

Social media has become the buzz topic of marketers, PRs and consultants in just about every industry on Earth. But there remains a sense that many are still trying to work out where it fits with their overall marketing and communications strategy.

 (7th Sep, 2011)

When the going gets tough cover is vital

With debt at a record high and a rise in UK unemployment levels any feel good factor felt over the summer months will be disappearing as fast as a fading suntan.

 (2nd Sep, 2011)