Blogs

Why it pays to shout loud and clear when marketing financial products to consumers

Karen Barrett of unbiased.co.uk explains why we need to shout loud and clear to get the message out to consumers that they must make provision for their financial security.

(16th May, 2012)

5 ways to use Relevant Life Policies to grow your protection business(3 Comments)

Sometimes when you see an opportunity you just have to go for it. That’s what happened when Jerry Bayman, our national corporate sales manager got together with Ian Smart, our head of product development and technical support to point out a gap in the market following new legislation.

(15th May, 2012)

What was the best thing about The Headline Money Awards 2012?(2 Comments)

The Headline Money Awards have been one of the prestigious events in the financial services industry social calendar for ten years. Celebrating PR and journalism, commentators, writers, financial advisers, PRs, marketers and more converged on the Hilton Park Lane on a blustery May evening.

(11th May, 2012)

Urgent: Why you need to prepare your female clients for the gender directive

Ask your female friends what their priorities are in life and those with a family will probably say it’s their children and the need to protect them. And yes this will be demonstrated by the love and attention the children receive.

(8th May, 2012)

3 things that haven’t changed in 20 years of protection insurance marketing(2 Comments)

Despite technological developments, that were beyond the dreams of most science fiction writers when I started in the industry such a short space of time ago, the three basic reasons why people don’t buy protection are still the same now as they were back then.

(2nd May, 2012)

Can protection insurance ever become an aspirational product?(2 Comments)

Protection insurance was my specialist patch when I began my journalism career at trade paper Financial Adviser – and, frankly, I knew virtually nothing about it, says our guest blogger Jeff Salway

(25th Apr, 2012)

The Gender Directive price opportunity

Last year on The Next Level Tour Duncan Bannatyne gave some straight talking insights into how he generated new ideas, growth and profit from changes in market legislation. And now it’s your turn to tunr legislative change into an opportunity.

(10th Apr, 2012)

Why has financial services gone so badly wrong?(6 Comments)

Guest blogger Tony Langham asks, why, as there are so many nice people in financial services, has it all gone so badly wrong?

(3rd Apr, 2012)

Question Time – has protection debate found a voice online?

Tune into Question Time and you’ll be met with a bunch of politicians all shouting to get their voices heard. All believing what they have to say far outweighs that of their rivals and never actually answering the questions asked.

(23rd Mar, 2012)

Why we need an annual ‘protection awareness day’(20 Comments)

How are we going to close the yawning £2.6 billion protection insurance gap? It isn’t going to be easy says guest blogger Jeff Prestridge

(14th Mar, 2012)